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January 13, 2015
By: Catherine Diamon
Axalta Coating Systems has launched its new blog, called Color Block, that focuses on color to highlight its Automotive Color of the Year campaign. Axalta executives and four-time NASCAR Cup Series champion Jeff Gordon and Ray Evernham, three-time NASCAR champion crew chief and host of Velocity’s television show, Americarna revealed Axalta’s 2015 color of the year, Radiant Red, at SEMA 2014 in Las Vegas, Nevada. Radiant Red debuted on the No. 24 Axalta Chevrolet SS driven by Gordon. The blog will feature posts from experts in a variety of industries including fashion, interior design, architecture and cosmetology to name a few. Axalta’s own color experts Nancy Lockhart and Dan Benton will post blog articles as well. “We are excited to launch Color Block. This is a great opportunity for Axalta to continue to share our automotive color expertise and invite experts from an array of fields to discuss the relevance of red in their industries,“ said Nancy Lockhart Axalta Color Marketing Manager.
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